EXECUTIVE SUMMARY

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David’s Bridal sells exclusive brands that each have their own unique aesthetic in order to cater to every bride’s style. They have elegant and romantic to boho and modern and each style creates a glamorous statement. David’s Bridal exists for the “magical, once in a lifetime moments.” David’s Bridal caters to not only every style but they also pride themselves on inclusivity. Starting with size options from 0-30, then including nude and cocoa mesh options to match any skin tone, and finally being a budget conscious bridal shop with dresses from $100 to just under $2000. With budget in mind, so many brides come in loving multiple dresses and even multiple styles. However, brides can’t always afford to buy multiple dresses, this is where DB’s Magic comes in. Instead of having to buy two dresses they can buy one and have multiple add-ons. If they have a mermaid fitted dress, they can add a skirt over top with a train to add that dramatic flair for the ceremony. If the ceremony is indoors but the reception is outside, they can add on sleeves and a cape to keep warm in style. David’s Bridal’s Magic offers endless possibilities and allows brides to take the designer dresses and add their unique twist and preference to it.

Starting with a Spring & Summer collection, DB’s Magic will be launching sets of various attachable styles from skirts & trains to sleeves & necklines. The collection is called MAGIC and it will be focusing on embroidered fabrics and dramatic silhouettes, to add to the brides original look. Also, to keep in line with creating the modern bride they will introduce new colors this season, for the dresses and the attachable pieces.